The brief was simple, send the initial sketch of a finished project - in this case seating - no matter how abstract or far removed it is from the finished thing. It will then be displayed opposite an image of the finished piece. Some are very similar to the original sketch, some are wildly different. By showing the beginning and the end of the process I hope to give a quick insight into the thinking and journey creatives go on in bringing their ideas to life.

All profits from the first edition went to the charity Naturfonden. Special thanks to all the designers for taking part.

Images by Direction Bureaux.

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